Clarity. Balance. Confidence.
Helping mums and working parents thrive without burning out.
My Coaching Promise to You
Hi! I’m Liz, I am an ICF ACC-certified Life & Career Coach and founder of EJF Coaching.
I help ambitious mums like you rediscover your sense of self beyond motherhood — so you can create a balanced life full of fulfilment, clarity, and confidence. I help ambitious mums like you rediscover your sense of self beyond motherhood — so you can create a balanced life full of fulfilment, clarity, and confidence.
I know what it’s like to feel stuck between ambition and responsibility. My coaching is emotionally intelligent, practical, and deeply personal.
Think of me as your neutral listener and a “cheerleader in your pocket”—offering the encouragement you need or reminding you it’s okay to rest.
This isn’t about being “superwoman.” It’s about honesty, recognising your value, and choosing what truly matters — with support that fits your life.
Together, we’ll move you from surviving to thriving, creating a realistic plan to balance ambition with presence.
“It’s not about doing more -
It’s about doing what matters.”
As a former lawyer, turned life & career coach, I know first-hand the challenge of juggling work, family, and the space to be yourself. When the pandemic forced me to pause, I realised I wanted more than survival; I wanted to live fully. Now, I help others do the same: building confidence, clarity, and the kind of balance that feels right for them.
Because life isn’t about keeping all the balls in the air — it’s about knowing which ones matter right now.
What I do
Support that fits your life.
Whether you’re navigating the chaos of motherhood, planning your next career move, or returning to work after maternity leave — I’m here to help you make decisions with clarity and confidence.
1:1 Coaching for Mums
Tailored sessions to help you clarify your priorities, boost your confidence, and create a work–life blend that’s sustainable for the long term.
For Organisations
Workshops & Programmes for Companies
Supporting employers to help working parents thrive — with practical tools, strategies, and mindset shifts that benefit everyone.
"Fit Your own oxygen mask first — so that you can be your best for the people who matter most."
Why work with me
I’ve been where you are. As a former lawyer who rebuilt her career around her family, I understand the pressures, the doubts, and the possibilities. My approach is honest, practical and rooted in empathy — you’ll get a safe space, a clear plan, and a partner in your success.
Some of the brands I have worked with
True balance isn’t perfect juggling — it’s knowing what to carry, what to pause, and what makes you shine.
-Liz
What clients say about me
“This is such a big statement but Liz really has changed my life! I will forever be grateful to her for helping me make a huge change in my professional life, leaving a job where I absolutely loved the role but felt the company wasn’t the right fit for me. Liz helped me make the big decision to leave and set my own company up, which is what I am doing now and I couldn’t be happier! Liz gave me the courage and confidence to leave. She helped me work out a plan of action to achieve my goal, she was totally amazing and I feel so lucky to have her support.”
- Jane, Business owner
“Liz has made the whole process of working with her so easy. Her flexible approach acknowledges the challenges of family life. From our first chat I instantly clicked with her. Over the course of my 4 months working with her she has helped me to completely change my priorities in life and take back control. She is a fantastic coach and has become a friend along the way. She's given me the courage to achieve so much.”
- Caroline, Agricultural Consultant
"Working with Liz was nothing short of EPIC! From the get go, it was amazing to see that she just gets it when it comes to juggling career, life, motherhood & yourself. She came into my life when I was going through a lot of change and she helped me see things clearly. When something big happened that wasn’t planned and out of my control, Liz reminded me that I actually wanted that and even had it in the amazing notes she shares. Working with Liz is like manifesting what you want the universe to give you, and then actually getting it. Gracias Liz!"
- Mariana, Happiness Consultant
“A book written and a new company launched!! Anything is possible when you have Liz in your corner! Unwavering support, kind and generous. Liz is an invaluable asset. She will find the potential in you that you never knew you had!”
- Noelle, Business owner
“Thank you, all your help and coaching from just one session even - this Mumma has a new sense of direction and self worth!”
- Suzi, Power Hour Client
“I loved Everything about working with Liz: her help in steering the conversations and asking me the right questions, her empathetic ear and her way of summarising and following up with me so I realised how much progress we were making. I covered all areas in my coaching sessions with her: relationships, self-care, priorities, values, Motherhood, work - i.e. the motherload! I now have clear priorities and boundaries, recognition of career choices and am more patient and compassionate with myself. You have to work with her, the time I spent with her was life changing!”
- Emma, Engagement Manager @Google
“Liz's enthusiasm for life is infectious and she's incredibly approachable and easy to talk to. She's helped me grow confidence when returning to work from maternity leave, she's helped me create action plans when working towards a promotion, she's helped me navigate uncertainty and tricky situations at work and she's helped me craft tangible goals within her vision board session. I can't thank her enough and she's most certainly my go-to for any professional or work/life challenge. Liz is incredibly professional, trustworthy and has great attention to detail.”
- Lucy, Google
The latest from the blog…
Grab a coffee and have a read of my latest musings!
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